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PRIVACY POLICY
 

This privacy policy for Eternal Trends Never End, ("Company," "we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:

Visit our website at https://www.EternalTrendsNeverEnd.com, or any website of ours that links to this privacy policy;

Engage with us in other related ways, including any sales, marketing, or at in-person events (“Offline Events”).

By using the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy, and you agree to our Terms of Use, which are incorporated by reference. If you do not agree, stop accessing or using the Services and see information below about your rights.

 

ETERNAL TRENDS NEVER END AND ALL ASSOCIATED SERVICES AND SYSTEMS ARE DIRECTED TO RESIDENTS OF THE UNITED STATES AND HOUSED ON SERVERS IN THE UNITED STATES. IF YOU ARE LOCATED OUTSIDE OF THE UNITED STATES, INFORMATION WE COLLECT (INCLUDING COOKIES) IS PROCESSED AND STORED IN THE UNITED STATES, WHICH MAY NOT OFFER THE SAME LEVEL OF PRIVACY PROTECTION AS THE COUNTRY WHERE YOU RESIDE OR ARE A CITIZEN. BY USING THE SERVICES AND PROVIDING INFORMATION TO US, YOU CONSENT TO THE TRANSFER TO AND PROCESSING OF YOUR INFORMATION IN THE UNITED STATES.


1. INFORMATION WE COLLECT
We collect the following information when you register on the Services, express an interest in obtaining information about us, or our products and Services, when you contact us, or otherwise when you participate in activities on the Services. All information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such information.

 

Personal Details: Such as your name, email address, telephone number, birthday, shipping address, company name (if applicable).

Account Information: Such as your login details, order history, wishlist, preferences, feedback and any other information you provide to us voluntarily.

Transaction Information: Such as your payment card number, billing address, and other related information.

Marketing Information: Such as your preferences and your level of engagement with our campaigns.

Technical Information: Such as online identifiers, internet protocol (IP) addresses, type of device, your login information, browser type and version, time zone, geographical location, operating system and platform and other technology on the devices you use to access the Services.

Usage Information: Such as how you use our website, products and services.

                                                   

Cookies


In some cases we may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. We use this information to improve your experience, understand user activity, and improve the quality of our Services. For more information regarding our use of cookies, please see our Cookie Notice.

2. USE OF INFORMATION
We use your personal information for a variety of reasons, depending on how you interact with our Services, including:

To facilitate account creation and authentication and otherwise manage user accounts. We may process your information so you can create and log in to your account, as well as keep your account in working order.

To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service.

To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.

To fulfill and manage your orders. We may process your information to fulfill and manage your orders, payments, returns, and exchanges made through the Services.

To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.

To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "YOUR PRIVACY CHOICES" below).

To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.

To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.

To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

To aggregate statistical or demographic data. We may aggregate, anonymize, or de-identify your Personal Information to generate analytical data measuring various usage metrics.

Payment Processing


We use third-party payment processors to securely process your payment information. When you pay with a credit card or electronic payment, your information is encrypted and transmitted to the payment processor. We do not store your payment information, and are not responsible for the payment processor, or its storage and use of your information.

You can find out more information about how these third-party payment processors store and use your information by accessing their privacy policies here:

https://www.paypal.com/us/webapps/mpp/ua/privacy-full

https://www.stripe.com/privacy

https://www.heartland.us/privacy-policy

https://www.shift4.com/privacy-policy

 

3. HOW WE SHARE YOUR INFORMATION
To accomplish the purposes listed in the “Use of Information” section, we may need to share the information we collect with:

 

Vendors, Consultants, and Other Third-Party Service Providers. We may share your data with third-party vendors, service providers, contractors, or agents ("third parties") who perform services for us or on our behalf and require access to such information to do that work. We have contracts in place with our third parties, which are designed to help safeguard your personal information. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will also not share your personal information with any organization apart from us. They also commit to protect the data they hold on our behalf and to retain it for the period we instruct.

We also may need to share your personal information in the following situations:

Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy policy. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

Legal Matters. We may share your information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Anonymous Non-Personal Information. We may aggregate, anonymize, or de-identify your Personal Information and share it with third parties for marketing or analytics.

Elsewhere at Your Direction. At your direction or request, or when you otherwise consent, we may share your information.

4. HOW LONG DO WE KEEP YOUR INFORMATION?
We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements). No purpose in this policy will require us to keep your personal information for longer than the period of time in which users have an account with us.

 

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

5. HOW DO WE KEEP YOUR INFORMATION SAFE?
We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

6. YOUR PRIVACY CHOICES
We provide you with the option to opt-out of having your information used for purposes not directly related to the placement, processing, or fulfillment of a product or service under certain circumstances.

 

Email Marketing.

You may opt-out of receiving marketing emails from us at any time by clicking the unsubscribe link in the footer of the email.

Analytics.

You may opt-out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout

You may opt-out of Hotjar by visiting https://www.hotjar.com/policies/do-not-track

 

Cookies. You may disable cookies in your web browser, but in doing so you may impact the usability of our Services.

 

Updating your account.

You can update or correct the information associated with your account at any time by logging into your account. You are responsible for maintaining the accuracy of this information.

 

Deactivating your account.

You may deactivate your account, however we may still retain certain information for the purpose of analytics, or due to technical or legal requirements.

7. DO-NOT-TRACK
Some web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy policy.

8. CALIFORNIA RESIDENTS (CCPA)
This section describes how we collect, use, process, and disclose the personal information of California consumers and the rights you may have. These disclosures are intended to supplement this Privacy Policy with information required by the California Consumer Privacy Act (“CCPA”).

 

To understand the information we may have collected about you in the past 12 months, and where we collected it, please see the “Information We Collect” section.

 

We collect your information, as described in the “Use of Information” section, to manage, operate, and maintain our business, to provide our products and services, and to accomplish our business purposes and objectives.

 

We may disclose your information to our service providers as described in the “How We Share Your Information” section. We may also use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" your personal information.

 

Eternal Trends Never End does not sell your personal information to third parties for money.

 

Eternal Trends Never End has disclosed the following categories of information to third parties for a business or commercial purpose in the preceding twelve (12) months:

Category C: Characteristics of protected classifications under California or federal law, such as gender or date of birth.

Category D: Commercial information, such as transaction information, purchase history, financial details, and payment information.

Category F: Internet or other electronic network activity information, such as browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements.

Category G: Geolocation data, such as device location.

The categories of third parties to whom we disclosed personal information for a business or commercial purpose can be found under the “How We Share Your Information” section of this privacy policy.

 

Your Rights


Right to request deletion of the data — Request to delete
You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know


Depending on the circumstances, you have a right to know:

whether we collect and use your personal information;

the categories of personal information that we collect;

the purposes for which the collected personal information is used;

whether we sell your personal information to third parties;

the categories of personal information that we sold or disclosed for a business purpose;

the categories of third parties to whom the personal information was sold or disclosed for a business purpose; and

the business or commercial purpose for collecting or selling personal information.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights
We will not discriminate against you if you exercise your privacy rights.

 

Verification process
Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

 

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

 

Other privacy rights


You may object to the processing of your personal information.

You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.

You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.

You may request to opt out from future selling of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.

To exercise these rights, you can contact us by visiting https://www.eternaltrendsneverend.com/contact-us, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.

 

9. CHILDREN
Our Services are not intended for individuals under the age of 16. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with personal information, please contact us to request deletion.

 

10. CHANGES TO THIS POLICY
We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) on the Services. Your continued use of the Services following the posting of changes to these terms means you accept these changes. If we change the Privacy Policy in a material way, we will take reasonable steps to notify you.

 

11. CONTACT US
If you have any questions or comments about this policy, you can contact us at https://www.eternaltrendsneverend.com/contact-us

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